Sunday, June 14, 2015

The sadharanikaran model and ritual model of communication: A comparative study (By: Amol Acharya)

Taken from: Acharya, A. (2012). The sadharanikaran model and the ritual model of communication: A comparative study. A paper presented at the Young Researchers’ Conference organized by Martin Chautari, 2012 January 2-3, Kathmandu.

The sadharanikaran model and ritual model of communication: A comparative study
– Amol Acharya

Proposed by Adhikary (2003), Sadharanikaran Model of Communication (SMC) is a systematic representation of communication process from Hindu Perspective. It illustrates how the communication parties interact in a system for the attainment of commonness or oneness. Sahridayata and sahridayas are the core concepts upon which the meaning of sadharanikaran resides. When sender and receivers accomplish the process of sadharanikaran, they attain sahridayata and become sahridayas. Thus, sadharanikaran is the attainment of sahridayata by communication parties.
In case of ritual model, Carey’s work, A Cultural Approach to Communication is considered the main text which was first published in 1975.

In his article, Carey argues that the term communication, since it entered common discourse in the 19th century, has two alternative conceptions in American culture. Transmission view of communication and ritual view of communication (pp.37-38). Moving further, he critically exposes the limitations of transmission/ engineering model of communication and put forward ritual model of communication as something that can address the process of communication from cultural ground.
Carey criticizes the transmission model as something “formed off a metaphor of geography or transportation”(p.38). Transmission model of communication, according to Carey, can be defined as imparting, sending, transmitting, or giving information to others in space for the control of distance and people (p. 38). Carey in the limited-effects theories, according to S.J. Baran and D.K. Davis (2009), found that their focus is on the transmission of accurate information from a dominant source to passive receivers (p.243).
Before Carey’s work, communication was highly regarded of transmissional nature. Laying platform for ritual model of communication, in the article, he redefines communication as the basis of human fellowship which produces the social bonds that tie men together and make associated life possible. Furthermore, Carey suggests that due to the binding forces of shared information circulating in an organic system the society is possible (p.41). Carey has quoted John Dewey’s following statements while describing communication:
Men live in a community in virtue of the things which they have in common; and communication is the way in which they come to posses things in common. What they must have in common…are aims, beliefs, aspiration , knowledge- a common understanding- likemindedness as sociologists say. Such things cannot be passed physically from one to another like bricks; they cannot be shared as persons would share a pie by dividing it into physical pieces. ….Consensus demands communication (p.42).
Finally, Carey proposes the ritual definition of communication which, “is linked to terms such as sharing, participation, association, fellowship, and the possession of a common faith” (p.39). According to Carey this definition also includes the ancient identity and common roots of the term commonness, communion, community, and communication (ibid.).
SMC and Ritual model of communication, cursorily, can be said to have two similarities. Similarity of origin and similarity of concept. Both SMC and Ritual Model have their origin in Hindu and Christian religion respectively. SMC, furthermore, has philosophical root as well. In case of concept, the similarity is found in the goal of communication. SMC calls it sahridayata while it is commonness or communion in case of Ritual Model.
More rigorous comparison between these two models of communication has been presented under following four variables.


I. Structure of the Model
Both sadharanikaran and Ritual model of communication are non-linear model.
While sadharanikaran model has also been presented in diagrammatic form ritual model has no, till date, any drawings, charts, diagrams, pictograms, schematics used to represent its complex ideas (theory) to a graphic form.
The terms such as sharing, participation, association, fellowships, and the possession of a common faith used to describe ritual model of communication, by Carey, confirms ritual model as a non-liner model because such things cannot be done without two-way communication between sender and receiver.
Moreover, the highlighted role of the prayer, the chant and the ceremony downplaying the role of the sermon, the instruction and admonishment describes the non-linear nature of ritual model.
On the other hand, according to Adhikary, SMC incorporates the notion of two-way communication process which results in mutual understanding of the sahridayas (2008b, p. 280).
Explaining the non-linearity of SMC Adhikary (2011b) explains space and time are considered cyclical in Vedic philosophy. Thus, communication which is also done in space and time obviously becomes two-way process (p. 9). This is a theoretical reason.
Practically, the non-linearity in case of sadharanikaran model is because of the successful communication that been possible, since time immemorial, even between asymmetrical relations of hindu society.
Finally, since no theoretical reasons has been discussed to describe non-linearity of ritual model, it can be said that the non-linearity of ritual has just been endorsed. But, in case of SMC non-linearity has just been theoretically and practically established.


II. Scope of the Model
The ritual definition of communication, according to Carey, “is linked to terms such as sharing, participation, association, fellowship, and the possession of a common faith” (p.39). According to Carey this definition also includes the ancient identity and common roots of the term commonness, communion, community, and communication (ibid.).
On the other hand, explaining the process of sadharanikaran and its relation with sahridayata and sahridayas Adhikary (2009, p.70) explains:
When sender and receivers accomplish the process of sadharanikaran, they attain sahridayata and become sahridayas. In other words, communicating parties, for e.g., actor and audience, become sahridayas when they are engaged in a communicative relation leading to the attainment of sahridayata; and it is in this stage sadharanikaran is accomplished. Thus the essence of sadharanikaran is to achieve commonness or oneness among the people.
Starting from the definition itself both the models seem to stress on commonness between sender and receiver. However, ritual model, demands commonality in the beginning of communication itself but incase of SMC commonality, oneness is the achievement.
Also, ritual model, though has emphasized cultural communication, has not clearly explained the communication between different classes and hierarchies in the society.
The case is different for sadharanikaran model of communication. According to Adhikary (2009) sadharanikaran model, “offers an explanation of how successful communication is possible in Hindu society where complex hierarchies of castes, languages, cultures and religious practices are prevalent” (pp.72).
Thus the scope of sadharanikaran is broad. According to IGNOU (2005), sadharanikaran “is total communication and communication at its best. It is more integrated approach to communication”(p. 30).
Hindu culture though called combination of three dimensions of life: adhibhautika (physical or mundane), adhidaivika (mental), and adhyatmika (spiritual); spiritualism is at core and thus sadharanikaran model is also abide by all these three aspects along with four purushartha that is, four goals of life: Artha, Kama, Dharma and Moksha.
On sadharanikaran theory/model Adhikary(2008b) states, “it can extend from intrapersonal to interpersonal to mass communication. Its scope is not confined to human communication only, rather its scope has been considered even in case of spiritual concerns including the attainment of moksha” (pp.280).
But, ritual model of communication has dealt only the physical aspect of communication. More precisely, no spiritual concern is found in ritual model of communication.


III. Human Relationships Envisioned in the Process
Ritual and the sadharanikaran models consist differing view on the human relationships in the communication process.
On the one hand, communication in ritual model demands commonness between sender and receiver for even starting the process of communication. McQuail’s description, “The ritual or expressive communication depends on shared understandings and emotions”(2005, p.71) can be taken as a proof. Thus ritual model has failed to address communication between sender and receiver of different age, languages, cultures and religious practices.
On the other hand, the communicating members are sahridayas in case of sadharanikaran model. Ideally, the term refers such persons who are not only engaged in communication but also have attained a special state: sahridayata. As such, a sahridaya is one who has attained sahridayata. But as technical term, the word refers to people with a capacity to send and receive messages. They are the parties engaged in communication, and capable of identifying each other as sender and receiver of the process. A sahridaya is a person in such state of emotional intensity which is coequal or parallel to that of other(s) engaged in communication (Adhikary, 2009, pp.74).
Thus, in case of sadharanikaran model, parties able to identify themselves as sender and receiver and having an orientation to listen each other are the only prerequisites of communication. It is only after communication commonness or oneness or even moksha is achieved, incase of sadharanikaran.
Though the sadharanikaran model is inherent of sahridayata it is an asymmetrical process. According to Yadava(1998), “The source is viewed as ‘higher’ and the receiver as ‘lower’. The relationship is hierarchical and that of ‘dominance’ and ‘subordination’. However, the source is held in high esteem by the receiver of communication, a relationship, idealized and romanticized in guru-chela relationship” (p.189).
Explaining Yadava’s view further Adhikary (2008b) stresses that, “The asymmetrical relationship does not hinder the two-way communication and hence mutual understanding. Rather, it coincides with the asymmetrical structure of the society, for instance, due to caste system, and thereby represents the real communication environment. As such it helps those communicating to pervade the unequal relationship prevailed in the society and the very process of communication is facilitated” (p.281).
Thus, due to common faith the relationship between parties engaged in communication is harmonious in case of ritual model but in case of SMC sahridayata prevails even in complex hierarchies of castes, languages, cultures and religious practices.

IV. Goal of Communication
These two models differ vastly for the goal of communication.
The primary goal of communication in ritual view is sharing, participation, association, fellowship, and the possession of a common faith. According to Carey, ritual model, “not see the original or highest manifestation of communication in the transmission of intelligent information but in the construction and maintenance of an ordered, meaningful cultural world which can serve as a control and container for human action” (p.39).
Thus, the main goals of ritual model of communication seems to maintain society in time, sustain equilibrium and continue fellow-feeling among common believers.
In case of SMC, there are three categories of goal viz. worldly, mental and spiritual. In worldly setting, SMC aims of harmony even in asymmetrical relationship. In case of mental affair, the goal of SMC is common sympathetic heart i.e., oneness of bhava. Physically and mentally, attaining commonness between sender and receiver seems the major concern. Spiritually, moksha is the ultimate goal of SMC.
Explaining sadharanikaran to be innate with Hinduism, Adhikary claims the goal of sadharanikaran model of communication must be to achieve purushartha chatustayas, that is, four goals of life: Artha, Kama, Dharma and Moksha.



Concluding Remarks

The two models, although, may not differ in all of the four aspects discussed above but have their own peculiar characteristics which justifies their separate individual identity.
Sadharanikaran model and ritual model both are of non-liner nature. But, sadharanikaran model has also been presented in diagrammatic form while ritual model has no, till date, any drawings, charts, diagrams, pictograms, schematics used to represent its complex ideas (theory) to a graphic form.
The scope of the sadharanikaran model is broader as compared to ritual model. Starting from the definition itself both the models seem to stress on commonness between sender and receiver. However, ritual model, though has emphasized cultural communication, has not clearly explained the communication between different classes and hierarchies in the society. But, sadharanikaran model offers an explanation of how successful communication is possible in hindu society where complex hierarchies of castes, languages, cultures and religious practices are prevalent. Sadharanikaran model can extend from intrapersonal to interpersonal to mass communication. Its scope is not confined to human communication only, rather its scope has been considered even in case of spiritual concerns including the attainment of moksha. But, ritual model of communication has dealt only the physical aspect of communication. More precisely, no spiritual concern is found in ritual model of communication.
Regarding human relationship envisioned, communication in ritual model demands commonness between sender and receiver for even starting the process of communication. But, in case of Sadharanikaran model, parties able to identify themselves as sender and receiver and having an orientation to listen each other are the only prerequisites of communication. It is only after communication commonness or oneness or even moksha is achieved.
Finally, these two model differ vastly while setting the goal of communication. Thus, the main goals of ritual model of communication seems to maintain society in time, sustain equilibrium and continue fellow-feeling among common believers. In case of SMC, there are three categories of goal viz. worldly, mental and spiritual. In worldly setting, SMC aims of harmony even in asymmetrical relationship. In case of mental affair, the goal of SMC is common sympathetic heart i.e., oneness of bhava. Physically and mentally, attaining commonness between sender and receiver seems the major concern. Spiritually, moksha is the ultimate goal of SMC.
Finally, similarities and differences between the two models can be condensed and presented as follows.


Similarities
1) Perceived similarity of concepts: In case of concept, the similarity is found in the goal of communication. SMC calls it sahridayata while it is commonness or communion in case of Ritual Model.
Still the word ‘perceived’ has been used in front of ‘similarity of concepts’ because ritual model demands commonality in the beginning of communication itself but incase of SMC commonality, oneness is the achievement.
2) Similarity of origin: Both SMC and Ritual Model have their origin in religion, Hindu and Christian respectively. But, SMC has philosophical root as well.


Differences
1) Structure: Non-linearity of SMC has been theoretically established but in case of ritual model the non-linearity has just been endorsed.

2) Scope: Ritual model of communication is useful only in case of world affair but SMC also abide by all three [adhibhautika (physical or mundane), adhidaivika (mental), and adhyatmika (spiritual)] aspects along with four purushartha that is, four goals of life: Artha, Kama, Dharma and Moksha.

3) Human Relationship: Ritual model can address communication between people of common faith but SMC can address communication between one and all.

4) Goal: The main goals of ritual model of communication seems to maintain society in time, sustain equilibrium and continue fellow-feeling among common believers. In case of SMC, there are three categories of goal viz. worldly, mental and spiritual. In worldly setting, SMC aims of harmony even in asymmetrical relationship. In case of mental affair, the goal of SMC is common sympathetic heart i.e., oneness of bhava. Physically and mentally, attaining commonness between sender and receiver seems the major concern. Spiritually, moksha is the ultimate goal of SMC.
In sum, ritual model presents religious outlook of communication and its process because it can only deal communication between people of common faith.
But SMC, though having root in a religion, is an universal outlook to the communication and its process because it can deal communication between one and all.
By this comparative understanding, first, we come to the conclusion that communication varies according to culture or religion. The other variables that can also affect communication are there too. Thus, there can be no meta-model/theory of communication.
Secondly, we know that goal of communication in East and West differs. In worldly setting, both SMC and ritual model advocates harmony, oneness etc. between the sender and the receiver but the goal of SMC stretch beyond the physical world to spiritual as well and thus up to moksha which is not envisioned in case of ritual model representing the Western Christian foundation.


References
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Monday, February 9, 2015

On the Audience from Natyashastra perspective (an excerpt from the book Theory and Practice of Communication - Bharata Muni by Dr. Nirmala Mani Adhikary)

Prekshaka, Samajika and Sahridaya
[taken from pp. 277-281 of: 
Adhikary, N. M. (2014). Theory and practice of communication - Bharata Muni. Bhopal: Makhanlal Chaturvedi National University of Journalism and Communication.]
In Bharatavarsha, as Ghosh (2007, p. xxxiii) observes, a play was considered "to be specially 'a spectacle' (preksa) or things to be visualized; hence persons attending the performance of a play were always referred to (NS. XXVII. 48-57) as 'spectators' or 'observers' (preksaka) and never as audience (srotr), although in it there was always the speech-element."
Chaturvedi (2005) takes the Sanskrit word Samajika and the English word audience as equivalents. She discusses that 'audience' represents both viewer and listener, whereas in Natyashastra tradition the word Samajika represents the same (p. 15).
The varying tastes of individuals have been taken into consideration by Bharata in Natyashastra (XXV. 59-61):
Young people are pleased to see (the presentation of) love, the learned a reference to some (religious or philosophical) doctrine, the seekers after money to the topics of wealth, and the passionless the topics of liberation. Heroic persons are always pleased in the Odious and the Terrible Sentiments, personal combats and battles, and the old people in Puranic legends, and tales of virtue. And common women, children and uncultured persons are always delighted with the Comic Sentiment and remarkable costumes and make-up. (Trans. Ghosh, 2007, p. xxxv)
The same view is expressed in Trilochanaditya's Natyalochanam in this regard: "This is the pastime of the rich, sustenance of the content persons, it is educative for the blundering persons, (it brings) realization that 'such are the ways of life in this world' in the minds of various ascetics, (it leads to) appreciation of delineation of sentiments in the literary works, it brings out the new talents and achievements of poets, (infact) this embodiment of wisdom & knowledge called Nataka is the goddess whose munificence can benefit the whole world" (NL– I.22).
Bharata has given importance to individual spectators by considering that they are the decisive ones in the success of any dramatic performance. It is to note that, for Bharata, success is of two kinds: divine (daiviki) and human (manusi). He describes them elaborately in the 27th Adhyaya of NS.
Of these two, the divine Success seems to be related to the deeper aspects of a play and came from spectators of a superior order i.e. persons possessed of culture and education (NS. XXVII. 16-17), and the human Success related to its superficial aspects and came from the average spectators who were ordinary human beings. It is from these latter, who are liable to give expression to their enjoyment or disapproval in the clearest and most energetic manner, that tumultuous applause and similar other acts proceeded (NS. XXVII. 3, 8-18, 13-14), while spectators of superior order order expressed rather calmly their appreciation of the deeper and more subtle aspects of a play. (Ghosh, 2007, p. xxxv)
Ghosh also notes that, in the Natyashastra tradition,
The specialists in dramatic production never forgot that this was basically a social amusement and as such depended a great deal for its success on the average spectators. In the NS. it has been said clearly more than once that the ultimate court of appeal concerning the dramatic practice was the public (XX. 125-126). (p. xxxix)
Thus, in Natyashastra tradition, "Judgement of the worth of dramatic pieces should be the prerogatives of the laymen attending the presentation" (A Board of Scholars, 2003, p. xviii).
Bharata instructs that one should compose the Nataka with pleasant and easily intelligible words (NS– XXI.127). It is also written that the plays (lit. poems) containing harsh words is repulsive (NS– XXI.128).
The importance given to common people can be seen in the following instruction in Natyashastra (XXII. 119-122):
The playwright should make efforts to use in his composition sweet and agreeable words which can be recited by women. A play abounding in agreeable sound and sense, and containing no obscure or difficult words unintelligible to the country people, having a good construction, fit to be interpreted with dances, developing Sentiments ……… becomes fit for representation to spectators. (Trans. Ghosh, 2007, p. xlviii)
In the 26th Adhyaya of NS, Bharata consideres the people, the Vedas and the spiritual faculty (Adhyatma) as the three authorities on the matters of Natya. "The drama which has its origin in the Vedas, and the spiritual faculty (adhyatma) and includes [proper] words and metre, succeeds when it is approved of by the people. Hence the people are considered to be the [ultimate] authority on drama" (NS- XXVI.120-121). Again, Bharata writes (NS- XXVI.125-127): Rules regarding the feelings and activities of the world, movable as well as immovable, cannot be formulated (lit. ascertained) exhaustively by the Shastra. The people have different dispositions, and on their dispositions drama rests. Hence, playwrights and producers should take the people as their ultimate authority as regards the rule of the art. Thus attention should be paid to the feelings, gestures and the Sattvas in representing the Bhavas (Psychological States) through various characters [that may appear in the drama]. Bharata's viewpoint on success also implies the ultimate authority of people (commoners).
The author of Natyashastra seems aware of what the concept of media literacy envisions. For instance, in the 27th chapter, "there is enough matter educating the Preksaka also in the manner and substance of the appreciation of the remarkable points on the part of the actors and the actresses" (A Board of Scholars, 2003, p. xviii).
In the 27th Adhyaya of Natyashastra, Bharata outlines the characteristics of an ideal spectator (Prekshaka) of a performance. According to him,
"Those who are possessed of [good] character, high birth, quiet behaviour and learning, are desirous of fame, virtue, are impartial, advanced in age, proficient in drama in all its six limbs, alert, honest, unaffected by passion, expert in playing the four kinds of musical instrument, very virtuous, acquainted with the costumes and Make-up, the rules of dialects, the four kinds of Histrionic Representation, grammar, prosody, and various [other] Sastras, are experts in different arts and crafts, and have fine sense of the Sentiments and the Psychological States, should be made spectators in witnessing a drama" (NS- XXVII.50-53).
"Anyone who has (lit. is characterized by unruffled senses, is honest, expert in the discussion of pros and cons, detector of faults and appreciator [of merits], is considered fit to be a spectator in a drama" (NS- XXVII.54). "He who attains gladness on seeing a person glad, and sorrow on seeing him sorry, and feels miserable on seeing him miserable, is considered fit to be a spectator in a drama" (NS- XXVII.55).
However, "All these various qualities are not known to exist in one single spectator. Hence, because objects of knowledge are so numerous, and the span of life is so brief, the inferior common persons in an assembly which consists of the superior, the middling and the inferior members, cannot be expected to appreciate the performace of the superior ones" (NS- XXVII.56-57). "And hence an individual to whom a particular dress, profession, speech and an act belong as his own, should be considered fit for appreciating the same" (NS- XXVII.58).
Then, Bharata makes distinction between various classes of spectators and their dispositions.And, the provision of assessors in performance resembles to the practices of media critics these days.
It was the importance given to the spectators that led Bharata and other theorists to the theory of Rasa. It is to note here that Rasa is not present in the actor; rather, he/she "simply is the means to convey the sentiments in the drama to the spectators. Hence the actor is called the 'patra' (i.e. pot). The pot does not relish the taste of the wine but is the means to serve it to the drinker" (Tarlekar, 1999, p. 56). Thus, it becomes essential to understand the experience of Prekshaka/Samajika in order to understand the process of Rasa experience.
As Ghosh (2007, p. xxxvi) describes, "It was not enough for them that the spectators enjoyed witnessing a successful dramatic performance. They were also curious to find out the process through which it provided enjoyment to them, and discovered what may be called the psychological basis of this enjoyment." The theory of Rasa is crucial to understand the theory of communication as envisioned in Natyashastra.
It is to note that a Prekshaka/Samajika has been ideally named as Sahridaya in Sanskrit poetics. A Sahridaya is one who has attained Sahridayata. Further discussion on Sahridayata will be done later on in this book.