(1) Bharata Muni authored Natyashasra.
(2) Bhattanayaka developed the theory of Sadharanikaran. He
did so while explaining the Rasa Sutra of Bharata's Natyashastra.
(3) J.S. Yadava and I.P. Tewari should be given credit for
drawing attention of communication scholars that there was a theory named
Sadharanikaran, which was a theory of communication. Note here that Yadava and
Tewari are not the original theorists, they just wrote about what was already
there. It was Bhattanayaka, who developed the theory of Sadharanikaran. He did
so while explaining the Rasa Sutra of Bharata's Natyashastra. Many other
scholars in Sanskrit contributed in the discourse of Sadharanikarana.
(4) The Sadharanikaran Model of Communication (SMC) was
first developed in 2003 through my Dissertation for Master of Arts in Mass
Communication and Journalism (MAMCJ). I have incorporated insights from
Bharata's Natyashastra as well as Bhartrihari's Vakyapadiya in the SMC. The
model was revised in 2010. It has been published from various countries and in
various languages.
Hence, please note:
Theory of Sadharanikaran (by Bhattanayaka) and The
Sadharanikaran Model of Communication (by Dr. Nirmala Mani Adhikary) are not to
be taken as the same. Certainly, the SMC is based on Bhattanayaka's theory of
Sadharanikaran, but it is a construction (in theoretical context) for
theorizing communication process. In this course, the Sadharanikaran Model of
Communication (SMC) incorporates insights from both Bharata's Natyashastra as
well as Bhartrihari's Vakyapadiya.
