Published in the Journal of Gramin Adarsha College:
Indigenous Theorization of Communication
Nirmala Mani Adhikary
nma@ku.edu.np
Dept. of Languages and Mass Communication
Kathmandu University, Nepal
Abstract:
The paper presents an account of the sadharanikaran model of communication as an example of indigenous theorization. It also observes the advancement of communication towards multicultural, multidisciplinary, multi-paradigmatic discipline. In addition, it presents brief discussions on the discourse of Asiacentricity and the responsibilities of communication scholars before delineating the fundamentals of the sadharanikaran model.
Key words: Asiacentricity, communication model, communication theory, Hindu perspective, indigenous theorization, sadharanikaran model of communication, sahridayata, Western paradigm.
Indigenous Theorization of Communication
Nirmala Mani Adhikary
nma@ku.edu.np
Dept. of Languages and Mass Communication
Kathmandu University, Nepal
Abstract:
The paper presents an account of the sadharanikaran model of communication as an example of indigenous theorization. It also observes the advancement of communication towards multicultural, multidisciplinary, multi-paradigmatic discipline. In addition, it presents brief discussions on the discourse of Asiacentricity and the responsibilities of communication scholars before delineating the fundamentals of the sadharanikaran model.
Key words: Asiacentricity, communication model, communication theory, Hindu perspective, indigenous theorization, sadharanikaran model of communication, sahridayata, Western paradigm.
